Now more than ever developing a thoughtful online strategy for retail products and services is critical. Whether you're a professional skincare manufacturer, laser manufacturer, or other aesthetic solution manufacturer, partnering with DermPRO allows you to offer a world class online solution that is maintained and merchandized by e-commerce experts, all under your customer’s brand.
The physician channel is the fastest growing channel for Professional Skin Care Products. DermPRO gives you more control by arming the providers with more tools with which to reinforce your brand's value and encourage brand loyalty. A robust ecommerce solution like DermPRO enables providers to strengthen the relationship with their patients and make the purchase of your products significantly more convenient.
According to Kline and Company’s Pierrick Dutton,
"We are seeing 15% to 20% growth in online sales of professional skin care products in the United States. This rate is considerably higher than the growth rates in the medical care providers and spa channels, albeit from a much smaller base. The channel’s potential is reflected in some recent acquisitions, such as Target’s acquisition of Dermstore.com, a major online retailer of professional products."
According to L2 Communications,
“…enhanced product information combined with the convenience of shopping online has helped to increase e-commerce's share of total sales in the Beauty sector.”One example of increased convenience is the auto-replenishment model, which encourages shoppers to subscribe to periodic auto-shipments of products, according to Stasha Rosen. By L2's estimate, 44% of the e-commerce sites offered auto-replenishment this year, compared to just 22% in 2011.
There was a 50% increase in online skincare product sales in two years, according to A.T. Kearney’s 2014 Beauty and the E-Commerce Beast,
“Skin care has 12 percent online penetration, and has the highest overall sales of any category.” Further, the “A.T. Kearney survey predominantly of women shows, for example, that 36% buy skin care products online now versus 24% in 2012.”