How Aesthetics Practices Are Lighting Up E-Commerce Now

E-commerce Revenues for Aesthetics Practices skyrocketed in the second quarter. How did so many practices manage to bring in 6-figure online revenues monthly, even while their offices were closed? The short answer is this. They stayed in touch and stayed connected with their patients throughout the pandemic. They offered relevant and thoughtful resources, information, and …

Optimizing Conversion of Aesthetics Promotions With Online Purchasing

Getting the most out of aesthetics promotions Most of DermPRO’s customers that have great results with their online stores typically use the stores in conjunction with monthly promotions and/or targeted promotions that are emailed to their patients. Historically, these emails are sent on certain days of the month and during hours of operation, typically around …

When do aesthetics purchasers buy online?

Online shopping has gone from non-existent to ubiquitous in a matter of a few decades. Eight out of ten US consumers with internet access have bought something online, and over 62 percent shop online at least once a month (Episerver, 2019). How are aesthetics practices participating in this trend? By employing ecommerce, top aesthetics practices …

What do aesthetics practices sell online?

Many practices come to DermPRO wanting an online store where they can sell professional skin care products. They don’t realize that their patients want to purchase EVERYTHING online. Let’s face it… All of us have become accustomed to the conveniences of ecommerce, whether it be for our groceries, hair color, or eyeglasses. Online purchasing for …

Tips for Increasing the Effectiveness of Your Emails

Updated 1/18/2020 How do you break through the noise of the inbox to get your emails noticed and ensure they are generating results for your practice? Today’s email inboxes are crowded and overloaded with marketing emails, many of which are not getting opened or clicked. If you’re sending monthly “e-blasts” and other marketing emails to …

Aesthetics Practices Clean Up Over Cyber Weekend

Every year we hear that Cyber Weekend was the biggest weekend in US online shopping history… Well, this year is no different. As predicted, Cyber Weekend sales eclipsed last year’s results, and set the stage for record-breaking overall holiday shopping revenues. According to multiple sources such as Adobe Analytics, Black Friday online sales hit a …

The Coolest Landing Page

We’ve done posts before about the importance of landing pages as a key marketing strategy, where a web page is purpose-built as the target for an email, social, or pay-per-click campaign. By stripping away distractions, landing pages focus your visitor on a single call-to-action, optimizing conversions for a singular transactional purpose. After helping many aesthetics …

Your Plan for Cosmetic Services Success in 2019

Why Ecommerce is a Must-Do for your Aesthetics Practice in 2019 If you are an aesthetics provider, you know that marketing your cosmetic services is necessary to maintaining a successful practice. The aesthetic services space is getting more and more competitive. Fortunately, there are some well-understood activities you can do to help you keep your …

Driving Business to Your Practice through Social Media

The Evolution of Social Commerce Most people know that social media can help your business connect with customers, improve your search engine results, and expand awareness of your brand. But you may not be aware that social media is evolving rapidly, with new features being rolled out at a mind-blowing pace—features that blur the line …