Driving Business to Your Practice through Social Media

The Evolution of Social Commerce Most people know that social media can help your business connect with customers, improve your search engine results, and expand awareness of your brand. But you may not be aware that social media is evolving rapidly, with new features being rolled out at a mind-blowing pace—features that blur the line …

Memberships Are Not Just for Medspas Any More

Why are so many aesthetics practices, including dermatologists and plastic surgeons, embracing memberships as a marketing strategy today? Benefits to the Patient and the Practice Aesthetics Memberships and clubs allow your patients to fit their ideal cosmetic treatments and skincare products into a fixed monthly budget, which increases patient loyalty as well as your revenues. …

Tips for Increasing the Effectiveness of Your Emails

How do you break through the noise of the inbox to get your emails noticed and ensure they are generating results for your practice? Today’s email inboxes are crowded and overloaded with marketing emails, many of which are not getting opened or clicked. If you’re sending monthly “e-blasts” and other marketing emails to your patients, …

Aesthetics Specials and Promotions Every Month: Done!

Are you offering monthly aesthetics specials and promotions in order to increase patient engagement and attract new patients to your practice? If so, how are you promoting your monthly specials and giving your patients a chance to learn about and purchase your specials? Maybe you have a specials page on your website, and/or are sending …