The Evolution of Social Commerce Most people know that social media can help your business connect with customers, improve your search engine results, and expand awareness of your brand. But you may not be aware that social media is evolving rapidly, with new features being rolled out at a mind-blowing pace—features that blur the line […]
Driving Business to Your Practice through Social Media
Your Patients are Shopping Online
Understanding Online Shopping Behaviors Kate, an average 54-year-old, is sitting comfortably on her sofa on a typical Friday evening, catching up on her emails on her iPad while watching a TV drama series on Netflix. One of the emails she reads is a promotional email from her dermatologist, offering a 4-day flash sale on dermal […]
Memberships Are Not Just for Medspas Any More
Why are so many aesthetics practices, including dermatologists and plastic surgeons, embracing memberships as a marketing strategy today? Benefits to the Patient and the Practice Aesthetics Memberships and clubs allow your patients to fit their ideal cosmetic treatments and skincare products into a fixed monthly budget, which increases patient loyalty as well as your revenues. […]