Blog & Resources

What are people buying online

What do aesthetics practices sell online?

Many practices come to DermPRO wanting an online store where they can sell professional skin care products. They don’t realize that their patients want to purchase EVERYTHING online. Let’s face it… All of us have become accustomed to the conveniences of ecommerce, whether it be for our groceries, hair color, or eyeglasses. Online purchasing for […]

Aesthetics Industry Data Ecommerce
effective emails for dermatologists

Tips for Increasing the Effectiveness of Your Emails

Updated 1/18/2020 How do you break through the noise of the inbox to get your emails noticed and ensure they are generating results for your practice? Today’s email inboxes are crowded and overloaded with marketing emails, many of which are not getting opened or clicked. If you’re sending monthly “e-blasts” and other marketing emails to […]

Email Marketing
Holiday 2019 Online Shopping Results DermPRO

Aesthetics Practices Clean Up Over Cyber Weekend

Every year we hear that Cyber Weekend was the biggest weekend in US online shopping history… Well, this year is no different. As predicted, Cyber Weekend sales eclipsed last year’s results, and set the stage for record-breaking overall holiday shopping revenues. According to multiple sources such as Adobe Analytics, Black Friday online sales hit a […]

Aesthetics Industry Data Ecommerce Holiday Shopping
coolsculpting lead management

The Coolest Landing Page

We’ve done posts before about the importance of landing pages as a key marketing strategy, where a web page is purpose-built as the target for an email, social, or pay-per-click campaign. By stripping away distractions, landing pages focus your visitor on a single call-to-action, optimizing conversions for a singular transactional purpose. After helping many aesthetics […]

Landing Pages Remarketing Emails Specials and Promotions