We’ve done posts before about the importance of landing pages as a key marketing strategy, where a web page is purpose-built as the target for an email, social, or pay-per-click campaign. By stripping away distractions, landing pages focus your visitor on a single call-to-action, optimizing conversions for a singular transactional purpose. After helping many aesthetics […]
The Coolest Landing Page
Your Plan for Cosmetic Services Success in 2019
Why Ecommerce is a Must-Do for your Aesthetics Practice in 2019 If you are an aesthetics provider, you know that marketing your cosmetic services is necessary to maintaining a successful practice. The aesthetic services space is getting more and more competitive. Fortunately, there are some well-understood activities you can do to help you keep your […]
Landing Pages For Aesthetics Practices
Are you doing any social media posting, email marketing, social ads, or pay per click (PPC) advertising in an effort to drive more activity to your practice? Would you like to increase subscribers to your newsletters and emails? Are you offering a new service that you’d like to launch and sell? A landing page is […]
Driving Business to Your Practice through Social Media
The Evolution of Social Commerce Most people know that social media can help your business connect with customers, improve your search engine results, and expand awareness of your brand. But you may not be aware that social media is evolving rapidly, with new features being rolled out at a mind-blowing pace—features that blur the line […]
Your Patients are Shopping Online
Understanding Online Shopping Behaviors Kate, an average 54-year-old, is sitting comfortably on her sofa on a typical Friday evening, catching up on her emails on her iPad while watching a TV drama series on Netflix. One of the emails she reads is a promotional email from her dermatologist, offering a 4-day flash sale on dermal […]
Memberships Are Not Just for Medspas Any More
Why are so many aesthetics practices, including dermatologists and plastic surgeons, embracing memberships as a marketing strategy today? Benefits to the Patient and the Practice Aesthetics Memberships and clubs allow your patients to fit their ideal cosmetic treatments and skincare products into a fixed monthly budget, which increases patient loyalty as well as your revenues. […]
Aesthetics Specials and Promotions Every Month: Done!
Are you offering monthly aesthetics specials and promotions in order to increase patient engagement and attract new patients to your practice? If so, how are you promoting your monthly specials and giving your patients a chance to learn about and purchase your specials? Maybe you have a specials page on your website, and/or are sending […]
Personalization is Now
For 5 years now, DermPRO has been serving our clients with ecommerce and email marketing solutions, including our very popular monthly bulk promotional emails to help you market specials and events to your patients. We enjoy creating beautiful and professional promotions offering some of the highest open and click rates in the aesthetics industry. But […]