Many practices come to DermPRO wanting an online store where they can sell professional skin care products.
They don’t realize that their patients want to purchase EVERYTHING online. Let’s face it… All of us have become accustomed to the conveniences of ecommerce, whether it be for our groceries, hair color, or eyeglasses. Online purchasing for both products and services is a trend that is rapidly overtaking the aesthetics industry, and one that offers patients many conveniences that fit their lifestyles and habits.
Since our beginnings seven years ago, DermPRO has always included services on our stores, and BOTOX® Treatments have steadfastly held the number one spot as the highest single revenue-generating product or service, across all DermPRO stores.
Take a look at our infographic to see what else aesthetics shoppers are purchasing online.
View the full-size Infographic: What Aesthetics Shoppers Buy Online
Many aesthetics practices are using their online stores for monthly promotions, events, memberships, and holiday sales, mirroring their in-office purchases. Online stores focusing on products only are missing an opportunity to use their stores for greater patient engagement and satisfaction.
*The data in this infographic is pulled from the top 15 DermPRO-hosted stores.