Introduction Dermatologists and plastic surgeons are among the most requested medical specialties in the country. Although this high demand is certainly a cause for celebration for aesthetics providers, it also presents a major challenge: how can you find ways to remain competitive, retain patients, and increase revenues without sacrificing quality care? Fortunately for providers and […]
Key Benefits of Ecommerce to Aesthetics Providers
Holiday Shopping Report 2021
Aesthetics practices’ online revenues increased during the 2021 Cyber Weekend and Holiday Season. The increases defied the overall trend reported by ecommerce industry analysts. After the 2020 surge, some questioned whether online revenues would be able to sustain the high volumes seen in 2020. Aesthetics practices with DermPRO-hosted online stores not only sustained, but increased […]
When do aesthetics purchasers buy online? Part II
Our blog post, “When do aesthetics purchasers buy online?,” explored the growth of ecommerce in 2019, and particularly shopping behaviors of purchasers in the aesthetics industry. Since that time, the pandemic-induced acceleration of ecommerce has resulted in dramatically increasing numbers of aesthetics practices selling online. In last year’s post we reported that over 62 percent […]
Holiday Shopping Report 2020
Aesthetics practices’ online revenues swelled during the pandemic-affected 2020 Cyber Weekend and Holiday Season In a year like no other, 2020 holiday season revenues surged beyond expectations, the pandemic prompting online sales levels that eclipsed predictions and broke many records. Aesthetics practices with DermPRO-hosted online stores reflected this trend, with average holiday season revenues higher […]
How Aesthetics Practices Are Lighting Up E-Commerce Now
E-commerce Revenues for Aesthetics Practices skyrocketed in the second quarter. How did so many practices manage to bring in 6-figure online revenues monthly, even while their offices were closed? The short answer is this. They stayed in touch and stayed connected with their patients throughout the pandemic. They offered relevant and thoughtful resources, information, and […]
Optimizing Conversion of Aesthetics Promotions With Online Purchasing
Getting the most out of aesthetics promotions Most of DermPRO’s customers that have great results with their online stores typically use the stores in conjunction with monthly promotions and/or targeted promotions that are emailed to their patients. Historically, these emails are sent on certain days of the month and during hours of operation, typically around […]
When do aesthetics purchasers buy online?
Online shopping has gone from non-existent to ubiquitous in a matter of a few decades. Eight out of ten US consumers with internet access have bought something online, and over 62 percent shop online at least once a month (Episerver, 2019). How are aesthetics practices participating in this trend? By employing ecommerce, top aesthetics practices […]
What do aesthetics practices sell online?
Many practices come to DermPRO wanting an online store where they can sell professional skin care products. They don’t realize that their patients want to purchase EVERYTHING online. Let’s face it… All of us have become accustomed to the conveniences of ecommerce, whether it be for our groceries, hair color, or eyeglasses. Online purchasing for […]
Tips for Increasing the Effectiveness of Your Emails
How do you break through the noise of the inbox to get your emails noticed and ensure they are generating results for your practice? Today’s email inboxes are crowded and overloaded with marketing emails, many of which are not getting opened or clicked. If you’re sending monthly “e-blasts” and other marketing emails to your patients, […]
Aesthetics Practices Clean Up Over Cyber Weekend
Every year we hear that Cyber Weekend was the biggest weekend in US online shopping history… Well, this year is no different. As predicted, Cyber Weekend sales eclipsed last year’s results, and set the stage for record-breaking overall holiday shopping revenues. According to multiple sources such as Adobe Analytics, Black Friday online sales hit a […]