Aesthetics practices’ online revenues swelled during the pandemic-affected 2020 Cyber Weekend and Holiday Season In a year like no other, 2020 holiday season revenues surged beyond expectations, the pandemic prompting online sales levels that eclipsed predictions and broke many records. Aesthetics practices with DermPRO-hosted online stores reflected this trend, with average holiday season revenues higher […]
How Aesthetics Practices Are Lighting Up E-Commerce Now
E-commerce Revenues for Aesthetics Practices skyrocketed in the second quarter. How did so many practices manage to bring in 6-figure online revenues monthly, even while their offices were closed? The short answer is this. They stayed in touch and stayed connected with their patients throughout the pandemic. They offered relevant and thoughtful resources, information, and […]
Optimizing Conversion of Aesthetics Promotions With Online Purchasing
Getting the most out of aesthetics promotions Most of DermPRO’s customers that have great results with their online stores typically use the stores in conjunction with monthly promotions and/or targeted promotions that are emailed to their patients. Historically, these emails are sent on certain days of the month and during hours of operation, typically around […]
When do aesthetics purchasers buy online?
Online shopping has gone from non-existent to ubiquitous in a matter of a few decades. Eight out of ten US consumers with internet access have bought something online, and over 62 percent shop online at least once a month (Episerver, 2019). How are aesthetics practices participating in this trend? By employing ecommerce, top aesthetics practices […]