Blog & Resources

Holiday Shopping Report 2021

Aesthetics practices’ online revenues increased during the 2021 Cyber Weekend and Holiday Season. The increases defied the overall trend reported by ecommerce industry analysts. After the 2020 surge, some questioned whether online revenues would be able to sustain the high volumes seen in 2020. Aesthetics practices with DermPRO-hosted online stores not only sustained, but increased […]

Aesthetics Industry Data Ecommerce Holiday Shopping
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Online Aesthetics Sales by Hour of the Day 2020

When do aesthetics purchasers buy online? Part II

Our blog post, “When do aesthetics purchasers buy online?,” explored the growth of ecommerce in 2019, and particularly shopping behaviors of purchasers in the aesthetics industry. Since that time, the pandemic-induced acceleration of ecommerce has resulted in dramatically increasing numbers of aesthetics practices selling online. In last year’s post we reported that over 62 percent […]

Aesthetics Industry Data Ecommerce
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Holiday 2020 Online Shopping Results DermPRO

Holiday Shopping Report 2020

Aesthetics practices’ online revenues swelled during the pandemic-affected 2020 Cyber Weekend and Holiday Season In a year like no other, 2020 holiday season revenues surged beyond expectations, the pandemic prompting online sales levels that eclipsed predictions and broke many records. Aesthetics practices with DermPRO-hosted online stores reflected this trend, with average holiday season revenues higher […]

Aesthetics Industry Data Ecommerce Holiday Shopping
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aesthetics practices ecommerce growth

How Aesthetics Practices Are Lighting Up E-Commerce Now

E-commerce Revenues for Aesthetics Practices skyrocketed in the second quarter. How did so many practices manage to bring in 6-figure online revenues monthly, even while their offices were closed? The short answer is this. They stayed in touch and stayed connected with their patients throughout the pandemic. They offered relevant and thoughtful resources, information, and […]

Aesthetics Industry Data Ecommerce
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Online spend per session by hour of the day

Optimizing Conversion of Aesthetics Promotions With Online Purchasing

Getting the most out of aesthetics promotions Most of DermPRO’s customers that have great results with their online stores typically use the stores in conjunction with monthly promotions and/or targeted promotions that are emailed to their patients. Historically, these emails are sent on certain days of the month and during hours of operation, typically around […]

Ecommerce Specials and Promotions
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Online Aesthetics Sales by Hour of the Day

When do aesthetics purchasers buy online?

Online shopping has gone from non-existent to ubiquitous in a matter of a few decades. Eight out of ten US consumers with internet access have bought something online, and over 62 percent shop online at least once a month (Episerver, 2019). How are aesthetics practices participating in this trend? By employing ecommerce, top aesthetics practices […]

Aesthetics Industry Data Ecommerce
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What are people buying online

What do aesthetics practices sell online?

Many practices come to DermPRO wanting an online store where they can sell professional skin care products. They don’t realize that their patients want to purchase EVERYTHING online. Let’s face it… All of us have become accustomed to the conveniences of ecommerce, whether it be for our groceries, hair color, or eyeglasses. Online purchasing for […]

Aesthetics Industry Data Ecommerce
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Holiday 2019 Online Shopping Results DermPRO

Aesthetics Practices Clean Up Over Cyber Weekend

Every year we hear that Cyber Weekend was the biggest weekend in US online shopping history… Well, this year is no different. As predicted, Cyber Weekend sales eclipsed last year’s results, and set the stage for record-breaking overall holiday shopping revenues. According to multiple sources such as Adobe Analytics, Black Friday online sales hit a […]

Aesthetics Industry Data Ecommerce Holiday Shopping
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cosmetic services success in 2019

Your Plan for Cosmetic Services Success in 2019

Why Ecommerce is a Must-Do for your Aesthetics Practice in 2019 If you are an aesthetics provider, you know that marketing your cosmetic services is necessary to maintaining a successful practice. The aesthetic services space is getting more and more competitive. Fortunately, there are some well-understood activities you can do to help you keep your […]

Aesthetics Industry Data Ecommerce
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social commerce for aesthetics practices

Driving Business to Your Practice through Social Media

The Evolution of Social Commerce Most people know that social media can help your business connect with customers, improve your search engine results, and expand awareness of your brand. But you may not be aware that social media is evolving rapidly, with new features being rolled out at a mind-blowing pace—features that blur the line […]

Ecommerce
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